Support small business while keeping kids safe with brainskinz™ interchangeable-shell helmets

St. Louis (December 1, 2016) - Launched earlier this year by two St. Louis dads, brainskinz™ interchangeable-shell helmets make the perfect holiday gift this season. Combining safety and style, brainskinz™ helmets were five years in the making, and have been thoughtfully designed with kids in mind.

“Over and over again, I would see kids throughout the neighborhood, riding without helmets,” said founding partner, John Polansky. “More often than not, they would have their helmets with them, but they’d be dangling from their handlebars. When I’d ask them about this, I was continuously told that either they didn’t like the way their helmets looked or they didn’t like the way they felt. This soon became my mission, to figure out a way to make kids want to wear their helmets, every time they went out biking or skateboarding, and I knew it was a matter of combining function and form with a bit of personal expression thrown in for good measure.”

Industrial design engineers at Fred Sparks (, along with Polansky himself, designed both the “Base” helmet which brainskinz calls “function,” as well as the decorative “Shells” which brainskinz calls “form.” “With so many customers looking to support small businesses, products like brainskinz are a sought-after alternative to all the big box merchandise,” said Polansky. “If your kid is getting a bike, skateboard or scooter this holiday season, they’re going to need a helmet for safety that can match their ever-changing style.”

The base helmet is comfortably outfitted with soft, satiny padding, an adjustable clasp-style chinstrap, and a dial-fit that perfectly conforms to a child’s head. The base helmet meets safety testing requirements for bicycling and skateboarding, and can be worn with or without a shell. “The shell, however, is kinda the whole point, it’s where the fun comes in,” said partner Brad Gilmore. “Kids love being able to express themselves, changing out the shell based on whatever mood or style they’re feeling that day.”

Design elements have come from Boxing Clever ( among others, with new shell designs available now. Customers can currently receive 10% off with discount code BSKZ%.

About brainskinz

brainskinz™ are fun, changeable helmets that your kids will love to wear! brainskinz™ are colorful, playful, and just plain fun. brainskinz™ can be worn pretty much any time your kids are in motion, and when they get tired of a design, they can simply detach the current Shell and choose another from their collection. Keeping it fresh means keeping them on their melons!

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